It was announced on Monday (11) the end of a history of a century of car production in Brazil.
A news caught the financial market by surprise on Monday (11). Ford has announced that it will end car production in Brazil. In addition, the automaker will still close the Camaçari (BA) factories this year, it produces the EcoSport and Ka models; Taubaté (SP), which produces engines; and Horizonte (CE), Troller jeeps are assembled.
The announcement, made in a note signed by Jim Farley, Ford's president and CEO, clarifies that the automaker's administrative headquarters in South America, in São Paulo, the product development center in Bahia, and the field will be maintained in Brazil. of evidence Tatuí (SP).
According to the statement, the decision was made after years of significant losses in Brazil. The American multinational also points out that the pandemic has aggravated the situation of idleness and reduced sales in the industry.
“Ford has been present in South America and Brazil for more than a century and we know that these are very difficult, but necessary, actions to create a healthy and sustainable business,” said Jim Farley, Ford President and CEO.
The decision to close the Brazilian manufacturing lines follows a restructuring of business in South America.
Ford also clarified that it will continue to import sports utility vehicles, pickup trucks, such as Ranger, and commercial vehicles factories in Argentina, Uruguay and other sources into Brazil, maintaining “total assistance” to the Brazilian consumer with sales operations, services, spare parts and Warranty.
The assembler also plans to accelerate the launch of several new connected and electrified models.